28 January 2014

Sesame Street gets healthy food makeover


I sometimes have a reaction to Sesame Street changing, especially when I see the Cookie Monster not eating a cookie! Because sometimes I think a show can't influence our eating habits that much. But it seems that what our favourite characters eat does influence what we eat, as this CBC article suggests. And then I am reminded of the marketing success by McDonald's where children find food wrapped in the McDonald's wrapper (compared to the original or plain packaging of the snacks) six times better!

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